Tokyo, the host city of the next Olympics, is aiming to create the most sustainable and innovative games ever. The slogan conveys a clear message, summarising the Tokyo 2020 strategy: “Be better, together – for the planet and the people”. In order to achieve this goal, the Games organisation is focusing on zero emissions, sustainable mobility, the use of recycled materials and waste reduction. The organising committee signed up to the UN’s “sport for climate” initiative to promote the fight against climate change in sport through communication campaigns and reduction of the impact of events. Companies and organisations contributing to the Tokyo Games will also have to commit to using sustainable products, such as fish products raised or caught in accordance with FAO guidelines.
Tokyo 2020, as well as contributing to the achievement of the United Nations Sustainable Development Goals, also aims to raise the bar of sustainability from a social point of view, focusing on the enhancement of diversity and inclusion in all areas of the games, values also expressed in the Olympic and Paralympic logos by the artist Asao Tokolo: three different rectangular shapes represent different countries, cultures and ways of thinking which together create elegant and harmonious figures, and thus recall union in diversity – one of the key concepts of these Olympics.
